Have you ever referred a patient to a specialist to have a lesion evaluated and/or biopsied for possible cancer, just to have the patient tell you that the specialist said, “Oh, it’s nothing. Just keep an eye on it.” This has happened to me, and while it is extremely frustrating and time-consuming, I have never made light of or dismissed …
What to Look for When You’re Hiring
One of the biggest challenges we business owners face is finding the right team to support us. In order to find the best candidate, we focus on identifying their core values: What is this person really about? What traits do they use to describe themselves? However, it’s equally important that we have a clear understanding of our own core values …
Four Ways to Boost Your Internal Marketing Efforts
No matter where we run our business, we have to remain relevant in our communities. I believe in branding — creating some type of image or logo that represents you and your office. Once you have established your brand, you can really start to create an image to share with the public, which will communicate what your mission is and …